Is it time that your Digital Marketing
reached your audience, consistently?
Digital marketing helps you to build a relationship, connect directly and personally with your audience, and at scale, using data that you own.
Whether that’s showcasing your product releases, upcoming events, sharing tips, stories or courses – digital marketing enables you to send personal messages, en masse.
From newsletters with a monthly roundup of your business, to email marketing, or design and content – it ensures that your brand is consistently showing up to attract and retain existing clients, and entice potential new buyers.
We support you by planning, creating and delivering marketing that aligns with your goals, and that connects with your audience.
The result is a more consistent presence, stronger engagement, planned campaigns, and marketing that actually works for your business.
Own your audience
Rather than just rent it
Social media is a powerful tool. However, you don’t own your followers.
And with one algorithm change, or an account lockout, your reach can disappear overnight.
Digital marketing gives you direct access to your audience through channels that you control,
whether that’s directly into your audiences inbox, through their search results or your clients reading habits.
Used together, social media and digital marketing create a complete funnel that keeps working, even when the algorithm constantly changes.
Digital Marketing woes,
does this sound familiar?
– Customers would love to hear from you, but you don’t get around to sending anything.
– Your email list is growing but sitting there doing nothing.
– Social media is the only channel where you’re reaching people, and it’s unpredictable.
– Your current leaflets and documents don’t look, or sound, like your brand.
– Blogging would help your SEO but you never have time to write anything.
– You want to stay front of mind with your customers, but don’t know where to start.
The best digital marketing
doesn't feel like a broadcast.
It feels like a message from someone who knows you, and that's how
we write for your brand.....
Email Marketing
Newsletters
Building trust with your audience, with messaging that feels personal.
Blog Creation
Leaflet Design
Why Digital Marketing matters for your business
Average return for every £1 spent on email marketing.
More likely to click through from email, than social media.
Of people prefer to receive business updates by email.
More leads generated through blogging.
Industry research figures.
Why do these services
work better together?
Because when combined with your social media, every channel is working together, pulling in the same direction and reaching your audience wherever they are.
It’s a fabulous marketing mix.
Email marketing brings existing customers back
Newsletters build authority and keep you front of mind
Blogging drives new visitors from Google search
Leaflets and print reach people who aren’t online
Got questions about Digital Marketing?
Here are the queries we get asked the most.
Staying in touch to stay front of mind with your clients, is something that you’d like to do between purchases or visits.
You’re ready to build a list and own your audience data.
Sharing your expertise through blogging is something that you’d like to do but you don’t have the time, or know how, to do it yourself.
Personal marketing sounds appealing, even when it’s reaching hundreds of people.
Absolutely, you’re in a better position than you might think.
All established businesses have a customer base, even if it’s just a pile of receipts, invoices sent or contacts from your email sent items.
We help you to build, organise and grow your email list, choosing the right platform, setting up your sign-up process and helping to create content that makes people want to subscribe.
Starting from scratch is completely fine. The important thing is starting.
We work across the most widely used platforms including Mailerlite, EmailOctopus, Klaviyo, Mailchimp, Kajabi, Moosend and ActiveCampaign.
We’ll always recommend the right platform for your business based on your audience size, budget and goals.
If you already have a platform set up, we work within it.
If you’re starting from scratch, we’ll help you to choose and set up the best option for where you are right now, and where you’re heading.
We recommend what’s genuinely right for you.
The honest answer is consistently and, at whatever frequency, you can sustain.
For most local businesses – once or twice a month is the sweet spot, frequent enough to stay front of mind, not so frequent that you become too much noise in someone’s inbox.
The worst thing that you can do is send nothing for six months, and then bombard people with weekly emails.
We help you to find a rhythm that works for your business, create a content plan you can stick to, all whilst earning your place in your audience’s inbox.
We make sure that our writing sounds like your brand, or how you write.
Before we write a single word, we spend time understanding your voice, your business personality and how you naturally communicate with customers.
We ask questions, review your existing content and get a feel for the words you use and the words you don’t.
The result is blog content that reads like you wrote it yourself, on a day when you had plenty of time, a clear head and a strong cuppa.
Plus, we make sure that you review and approve anything before it gets published to your website.
Blogging is one of the most underused tools a local business has, and one of the most powerful for long-term growth.
Every blog post is a new page on your website that Google can find and rank.
Write a post about “the best places to eat in Cirencester” or “how to choose a Financial Advisor in Wiltshire” and you’re creating a permanent piece of content that brings new visitors to your website for months, or even years.
It builds your authority in your field, keeps your website fresh in Google’s eyes, and gives you content to share across social media and in your newsletters, as well.
Done consistently, it’s one of the highest-return marketing investments a local business can make.
Yes, we handle both.
We write the copy and design the layout so everything is consistent with your brand, and says exactly what it needs to say.
Whether it’s a simple A5 flyer, a menu, a price list or a branded document for clients – we make sure it looks professional, reads clearly, and is consistent with your website and social media.
We’ll supply print-ready files you can take to any printer, or we can recommend trusted local print suppliers if you need them.
A good question, and a query that comes up a lot.
An email marketing campaign is typically focused on a specific goal.
Whether that’s a promotion, a new product launch, an event or a seasonal offer.
It goes out once, has a clear call to action and is designed to drive an immediate response.
A newsletter is an ongoing, regular communication.
It builds a relationship with your audience over time by sharing useful content, business updates, tips and stories.
Most businesses benefit from both.
Campaigns when you have something specific to promote, and a newsletter to stay consistently front of mind in between.
We help you to choose the right template for the right moment, and for the right purpose.
They’re stronger together.
Social media is brilliant for reaching new people and building awareness.
However, you don’t own your followers.
If a social platform changes its algorithm tomorrow, your reach could drop overnight.
Digital marketing gives you direct access to your audience through channels that you control, whilst using social media as a funnel to add new interest into those channels.
Using digital marketing, you can:
– contact your audience via an email to their inbox.
– Appear for key words with your blog content through search
– Reach people who are not online with your printed materials.
Used together – social media fills the top of your funnel with new people, whilst email marketing and blogging, nurture those people into loyal customers.
The other useful thing is repurposing content.
Part of a blog post becomes a social media caption.
A newsletter becomes a week of content.
An email campaign gets shared as a story or on your social feeds.
Everything feeds everything else and Bee Time Clever can manage all of it for you, consistently, under one roof.
We work with whichever way suits you.
If you have ideas, opinions and things you want to say, brilliant – we’ll shape and craft your expertise into polished content.
If you’d rather hand everything over entirely – we’ll handle the strategy, the ideas, the writing and the design, from start to finish.
We usually start with a content planning session to get inside your business, your audience and your goals.
From there, you can be as hands-on or as hands-off, as you’d like. Whatever works best for you.
Can't find what you're looking for?
Please get in touch, we're always happy to chat.
What our clients say...
Bee Time Clever
Ready to start reaching your audience directly?
Is it now time to stop leaving potential customers on the table?
Whether you want to start an email list, launch a newsletter, get blogging or simply have marketing materials that look as good as your business deserves, we’d love to help.
Please get in touch to find out more.
